myRide
Convert your car to a Self-Driving & Self-Parking car.
SELF-DRIVING
The self-driving features enable the motorist to have the freedom to occupy their time as they wish without having to drive their vehicle.
Self-Parking Payments
The Self-Parking features enable the driverless car to locate legal parking and feed the meter. myRide provides municipalities a Universal Parking Repository which enables real-time parking regulations and street occupancy permits to flow into the motorist’s vehicle. No more parking tickets!
ABOUT myRide
myRide is a Boston-based startup that is a team of interactive learning development specialists developing ways to train artificial intelligence systems which as a result will make roads safer and crash-free. myRide's mission is to build a general-purpose artificial intelligence brain that can use contextual information and inference from prior experiences. This enables myRide's AI system to incorporate common sense into its self-driving car platform.
I was honored to be able to help myRide to build a cloud-based general-purpose learning brain.his problem because I believe they are making a real difference for people.
MY ROLE
As a UX Designer Lead, I owned various projects at myRide, tackled complex tasks and transformed them into intuitive, accessible, and easy-to-use designs, and played an essential role in overall product strategy. I worked very closely with researchers, product managers, and software engineers. I was also responsible for communicating with the users and setting up stakeholder meetings.
RESULTS
By the end of the sprint, we had come up with a working clickable high fidelity prototype, style guide, and strategy report. These deliverables propose a vision for self-driving and self-parking cars. myRide was satisfied with the end product and is using our work to facilitate discussion with investors and developers.
Here's the invision prototype link: https://invis.io/PCLOO3LGZTD
01: RESEARCH
Research Tools
User interview, content audit, keyword test, interviews, affinity mapping.
GOALS
Through discussion with myRide, I decided the best target user would be the drivers. Their needs most overlap with riders and car owner's who are also using their cars.
Established research goals to help uncover and understand the problem.
1. Understand the content of myRide's goals.
2. Learn how users understand the content.
3. Uncover the pain points of drivers when driving cars.
4. Learn common design standards for transportation blogs.
The first challenge was to understand the content of involvement of the community. The Community app is based on the people of the community helping their community people to learn new experiences.
02: FINDING A PROBLEM
I also performed 3 twenty-minute user interviews to discover the pain points of our target users, the drivers, riders, and owners. And discussed current pain points.
We broke down the research and found that the drivers are generally overworked. This limits their ability to connect with the riders they are helping.
03: SOLVING A PROBLEM
Tools: Site map, user flow, sketches, wireframes.
Keeping all these things in mind, I decided on this mission statement.
Create a consistent self-driving technique for riders with social & behavioral challenges.
This will be achieved through several goals:
1. Create a way to track/share strategies used by riders.
2. Increase time working with drivers and riders.
3. Reduce the learning curve for drivers, riders, and owners.
From here we started designing.
SKETCHES & WIREFRAMES
To generate ideas the I did a 2-round design studio, each round was 5 minutes of sketching, 2 minutes presenting to the team, and 5 minutes of feedback. Each team member did this for their user flows.
My sketches were focused myRides' goal of creating an easy and encouraging experience that would inspire drivers, riders, and owners to learn and try new techniques that they can try. I sketched out ways in which users could manage behaviorally, and how the prototype would look.
Thanks for watching :)